Didier Grossemy specialises in Electronic Direct Marketing. Didier Grossemy helps brands achieve their EDM goals. Didier Grossemy helps you market to your database.
| Article written by: Didier Grossemy | |
| Email Marketing is a science that requires to follow these six simple rules: | |
| Know your Audience | Make it relevant Make it personal Make it worth their while |
| Get to the Point | Be Quick to engage, show me – don’t tell me Answer ‘what’s in it for me’ Don’t sell, inform |
| Too many words | People are too busy for fluff Pictures are better than words Abbreviate your thoughts |
| Create a relationship | Don’t stop at one brief chat Build trust and expectation Reward your readers |
| Plan, Test and Measure | Every element, every time Broadcast Times and offers Clicks and Calls |
| Clear Outcomes | Answer why I should … Be clear on the reader’s next step Make your Call to Action obvious |